The current pandemic situation is well aware to everyone of how the terrible global impact of covid-19 was not only on the health of many people from all corners of the globe but also includes huge financial impact on businesses offline and especially difficult for small retail businesses that are having their livelihoods impacted during this crisis.
There is no magic wand that can help your retail business reignite during this time but there has never been a better time to turn to e-commerce to ensure existing valued customers or new customers are able to carry on supporting your store. Shopify Developers in Melbourne, the immediate priority is to help retailers shift from brick-and-mortar to online, so they can lower this storm and build a more resilient business. With a little help this could be the best decision you make for your business both for the current situation, and going forward when this is all over.
Below, we’ll outline the essential steps to get your brick-and-mortar business online.
1. Start free trial on Shopify:
The first thing to consider when going online is to initially think locally. Your current bricks and mortar retail store probably services your local area so try to think the same when going online. You are not doing this to conquer the world, but simply to give your business a new angle to promote and sell your products and to keep your loyal customers. Here you’ll choose your store name, which will become the URL or domain name that your customers will use to shop from your store. We recommend the Basic plan to start with, but you can always upgrade as you see fit.
2. Choose a Theme:
You want synchrony between your store and online presence, so try browsing themes by collection or industry and choosing one that best fits your brand keeping in mind the best key products, brands and collections and start with them, go live and gradually build up your product range as required. There is no theme that is restricted to any kind of industry, it’s just helpful to get you started quickly. It’s not necessary to have the same theme forever for your online business, you can customize your theme later. But keep in mind certain essential pages of your store including homepage, shipping FAQ, return and exchange policy, product page, contact us and whatever else you would like to include. You can take help with all these things by hiring the best Shopify Experts in Australia.
3. Add your Products:
Whether you have a bulk of products adding them can take some time as you have a large catalogue, but there are ways to quickly get started. Roll out with recent updates to make the process faster and easier for customers launching their online store for the first time. You can simply select on bulk upload of your inventory and in case you just want to upload one by one then click the picture of your product and then add on your online store in one simple workflow using the Shopify application.
4. Set up Gift Cards:
Selling digital gift cards is one of the fastest ways for a brick-and-mortar business to start selling online and secure immediate workflow. You firstly have to create a digital gift card so that customers can then buy and pay for gift cards through your new online store followed by delivering that Purchased gift card to your customers via email so that customers can redeem them in the future. As you launch new products that can be purchased online or available for local delivery or pickup, customers can redeem gift cards at checkout.
5. Set up Shipping:
Try to make it easy for customers to find what they are looking for and always make shipping easy to understand. And possibly offer either free shipping or a flat rate, keeping in mind that everyone is having a tough time of it so make this a great deal for customers raising a win-win situation for both the parties and they will come back in droves once this is all over. Such shipping offers and beneficial things can attract more customers to your product and widely helps grow your business.
6. Set up Payments:
If you need specialized work or urgent turnaround you can contact Shopify’s App Store. And you should know that Shopify-supported payment methods rely on third-party providers to process your transactions. You get the availability of the Shopify team 24/7 for any issue you are facing. These providers might charge extra fees, as well as enforce rules about what products you can sell using their service. When you set up a payment method, check with the company providing the service to make sure you understand their rules and fees.
If you feel all this complex then you can hire the best Shopify Expert in Melbourne and get the best site for your online business presence in order to tuck you out with the current problems you are facing. This is the best thing you can do in order to grow your business widely.