SEO vs. PPC: Which One Should You Choose?

The main aim for every businessman’s online presence is to get the maximum number of conversions from the website and app. However, this is easier said than done. Organic SEO is free, while Pay Per Click is paid-this is the main difference. Staying at the top of Google’s search rankings means you need to do a lot to ensure that you always stay ahead of the competition. But first things first, let us see what SEO and PPC mean.

What is Organic SEO and Pay Per Click?

Search engines use a specific algorithm to rank web pages that are shown on every search request. These are shown based on what is searched and based on a variety of factors like Keywords, meta tags and so on. To ensure that your business web page ranks first in search, you can do Organic SEO without paying a dime. However, for the results to show, this can take a lot of time.

Pay Per Click or PPC, on the other hand, is a paid advertisement shown whenever someone searches for something specific on Google. This is shown on top of the page ahead of all the general search results.

Here is a point-by-point comparison of SEO with PPC

Cost factor

As mentioned before, as organic SEO is free, you can get it done easily by anyone who has an expertise in it, while PPC can be done by yourself but you need to know how to use it to the best of your advantage.

Monitoring

PPC will give you returns till the time you keep putting funds in it. You will always need to monitor your expenses in PPC and ensure that it is getting the funds it needs. You can do this with the help of Pay Per Click Services Melbourne.

On the other hand, getting organic SEO is done for the long term. It takes quite a lot of time to ensure that your web page comes in the first page rankings of the search results. You need to ensure that the SEO rankings are maintained by professionals with SEO services at Melbourne who are experts in the field. Even if you are busy with other things, with organic SEO, your ranking on the search results can remain intact.

Wide Reach

Pay Per Click is a service that is largely restricted to Google. However, with organic SEO, you are there for the long term.

Those companies that are there in the search results always are seen as credible and genuine as against those who use the Pay per click route. With Organic SEO, you can get in touch with the right people. It is the best way to connect with your target audience in the long run, while PPC is effective only for a short period of time.

Conclusion

For your internet marketing campaign, you will need to use both SEO and PPC. However, they have to be used strategically based on the goals of your company so that you can get the most out of it.