Top 10 Best eCommerce Platforms in Australia You Can Choose From in 2025

Growing Market of Online Shopping that Demands Robust eCommerce Development in Australia

According to Statista research, revenue in the eCommerce market is estimated to reach AUD 40+ billion in 2025. More than 80% of Australians shop online regularly, and this trend is only growing. 

This surge in demand means two things, 

1. There is a huge opportunity for growth. 

1. Competition is fiercer than ever. 

To stand out, businesses must invest in robust eCommerce website development in Australia, and that begins with selecting a powerful eCommerce platform. 

Partnering with a skilled eCommerce development company in Australia, Vrinsoft Pty Ltd, ensures your website is built to meet modern customer expectations and technical standards. 

1. SaaS (Software-as-a-Service) eCommerce Platforms

Examples: Shopify, BigCommerce, Neto 

SaaS eCommerce platforms are plug-and-play solutions. They’re hosted on the cloud and come with built-in features like drag-and-drop store builders, payment gateways, hosting, and security. 

If you’re a small to mid-sized business looking for a quick and hassle-free launch, Shopify development in Australia is your best bet.  

2. Open-Source eCommerce Platforms

Examples: WooCommerce, Magento (Adobe Commerce) 

Looking for complete control and customization? Open-source eCommerce platforms give you the freedom to tailor every part of your online store, but it comes with added responsibility. 

These platforms are self-hosted, meaning you’ll need an expert eCommerce developer or in-house tech team to manage things like setup, updates, and security. Perfect in case you have specific design or functionality needs that out-of-the-box platforms can’t handle. 

3. Headless eCommerce Platforms

Examples: Commercetools, Shopify Plus with headless setup 

For enterprise-level businesses and brands that want complete creative freedom, headless commerce platforms are the future. This has separate front-end and back-end setup, allowing you to design stunning experiences across multiple channels from websites and apps to smart devices. 

Headless solutions are flexible and future proof when used by an entirely skilled development team to create online stores. 

1. Shopify

Due to its ease of use, Shopify is a widely used eCommerce platform in Australia and globally. It provides a user-friendly interface along with pre-made themes suited to different industries. 

This best eCommerce platform in Australia supports your online store with, 

• Multi-channel selling 

• Integrated payment gateways 

• A vast collection of professional templates 

If you’re a small or medium-sized business looking for a scalable and affordable solution, Shopify development is a top contender among the best Australian eCommerce platforms. 

2. WooCommerce

WooCommerce is an open-source plugin designed for WordPress users. It’s highly flexible and allows complete control over the look and feel of your eCommerce website AU. 

Why is this a top eCommerce platform for Australian businesses? 

• Smooth integration with WordPress 

• Extensive plugin and theme library 

• High adaptability to custom needs 

For Australian brands already on WordPress or looking to invest in WordPress development, WooCommerce is one of the best eCommerce platforms for adding online store capabilities cost-effectively. 

3. Magento (Adobe Commerce)

Magento, now part of Adobe Commerce, is a powerful eCommerce platform for enterprise-grade businesses in Australia. It’s perfect for complex operations that demand heavy customization. 

This ecom platform brings enterprise capabilities such as, 

• Multilingual and multi-currency support 

• Advanced customization 

• AI-driven analytics and reporting 

It’s the best eCommerce platform in Australia if you’re managing a large-scale operation with the technical resources to support it. 

4. BigCommerce

BigCommerce, a cloud-based eCommerce platform, is known for blending user-friendliness with robust features. It’s a great solution for growing Australian businesses. 

Here’s what makes it one of the best eCommerce platforms in Australia, 

• Unlimited product listings 

• Built-in SEO tools 

• Multi-channel integration 

If you’re scaling fast, this Australian eCommerce platform ensures you won’t outgrow your system. 

5. Wix

Wix. known for its drag-and-drop website builder, is ideal for beginners who want to launch a visually appealing eCommerce website AU quickly. 

Standout features that make Wix a go-to eCommerce platform in Australia are, 

• Mobile-optimized and attractive templates 

• Easy marketing and SEO integration 

• Budget-friendly plans for small stores 

Wix is perfect for startups stepping into the eCommerce platforms space with a small yet best website development team in Australia. 

6. Commercetools

Commercetools is a modern, headless eCommerce platform that separates front-end and back-end, offering more flexibility for enterprise-level customization. 

What sets this eCommerce platform in Australia apart is its, 

• API-first architecture 

• Scalable and cloud-native infrastructure 

• Seamless front-end independence 

For high-growth enterprises, Commercetools is one of the best eCommerce platforms offering next-gen customization. 

7. PrestaShop

PrestaShop is an open-source eCommerce platform that’s affordable and flexible, making it ideal for medium-sized brands looking for complete control. 

Reasons why this is a top eCommerce platform for Australian online stores are, 

• A large number of free and paid add-ons 

• Multi-store setup tools 

• Custom theme development options 

PrestaShop is a reliable choice among eCommerce platforms Australia for businesses wanting functionality without recurring subscription costs. 

8. Volusion

Volusion is a cloud-based eCommerce platform tailored for small and mid-sized businesses in Australia, offering built-in tools for managing an online store. 

Essential tools and features of this eCommerce website AU include, 

• Payment gateway integration 

• Inventory and customer management tools 

• SEO features for visibility 

If you’re not ready for high-scale operations but want a decent start, Volusion remains one of the best eCommerce platforms for early-stage growth. 

9. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a premium eCommerce platform designed for high-end Australian enterprises seeking omnichannel experiences. 

Top functionalities that support your enterprise eCommerce platform in Australia, 

• AI-powered personalization 

• Global scalability 

• Rich customer insights and analytics 

It’s one of the best eCommerce platforms for brands willing to invest in premium performance and intelligent commerce capabilities. 

10. Neto

Neto is an all-in-one Australian eCommerce platform built specifically for local retailers and wholesalers. 

This Neto eCommerce solution offers, 

• Unified inventory, POS, and shipping management 

• Australian tax and currency compliance 

• Native integration with Aussie marketplaces like eBay and Catch 

Neto is among the best eCommerce platforms Australia has to offer if you’re looking for a local solution that understands Australian business workflows. 

1. Business Size and Growth Plans

Are you a startup, a small to medium enterprise (SME), or a large business? 

• For startups and small businesses, platforms like Wix, WooCommerce, and Shopify are ideal as they provide scalable, affordable solutions tailored to growing brands. 

• Mid-sized companies often benefit from BigCommerce, Neto eCommerce, and PrestaShop, which offer advanced customization and management tools. 

• Large enterprises should consider Magento, Salesforce Commerce Cloud, or Commercetools, known for handling complex operations and high scalability. 

2. Budget and Maintenance Costs

Different eCommerce platforms come with varied cost structures. 

• Open-source eCommerce platforms such as WooCommerce and PrestaShop may have lower upfront costs but require technical expertise for setup and maintenance. 

• Cloud-based eCommerce platforms like Shopify, Wix, and Volusion typically have predictable subscription fees that include hosting and support. 

3. Customization and Design Capabilities

If having full control over your eCommerce website AU design and functionality is a priority, open-source platforms like Magento or headless commerce solutions such as Commercetools are excellent choices. For those looking for ease of use with pre-designed templates, platforms like Shopify or Wix provide user-friendly design options. 

4. Payment and Shipping Integration

Ensure the eCommerce platform you choose supports: 

• Popular Australian payment gateways such as Afterpay, Zip, and PayPal Australia 

• Local tax compliance features like GST handling 

• Shipping options that are available for both domestic and international customers 

5. SEO and Marketing Tools

To grow your online presence, look for the best eCommerce platforms that offer robust SEO tools and seamless integration with marketing channels such as email, social media, and Google Ads. Platforms like BigCommerce, Shopify, and WooCommerce excel in these areas, helping you attract and retain customers. 

1. What is the best eCommerce platform?

The best eCommerce platform depends on your business needs. For beginners and small businesses, Shopify or Wix are ideal due to ease of use. For larger enterprises, Magento or Salesforce Commerce Cloud offers more advanced features. 

2. How much does Shopify cost in Australia?

Shopify pricing in Australia starts from around AUD $42/month for the Basic plan, with higher tiers offering more features. It’s a cost-effective eCommerce platform for SMBs looking for a user-friendly and scalable solution. 

3. Is WooCommerce better than Shopify?

Both platforms have their strengths. WooCommerce offers flexibility and full control, ideal if you already use WordPress. Shopify, on the other hand, is easier to set up and manage, making it better for those wanting a quick, all-in-one eCommerce website AU solution. 

4. What eCommerce platform is best for a small business?

For small businesses in Australia, Shopify, Wix, or BigCommerce are great options. They are easy to use, cost-effective, and scalable, perfect for brands seeking the best eCommerce platform Australia offers.