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Web and mobile app development companies in Australia nowadays need a digital marketing strategy, but why is that? As technology advances, consumer behaviours shift, and online competition intensifies, a well-crafted internet marketing services becomes the cornerstone for success. 

As the top web development firm in Australia, we have prepared this comprehensive post that will highlight why embracing a digital marketing strategy is imperative for businesses in 2024. 

From reaching a wider audience and enhancing brand visibility to utilising data-driven insights for better decision-making, we explore the dynamic facets that make digital marketing an indispensable tool for growth. 

But before moving ahead, let’s understand some basics of digital marketing. 

What is Digital Marketing?

website app development

The definition of digital marketing is as follows:

Digital marketing uses websites, apps, mobile devices, social media, search engines, and other digital platforms to promote and sell products and services.

The widespread usage of the internet in the 1990s fuelled the rise of digital strategies for marketing.

Many of the same ideas apply to digital marketing as they do to conventional marketing, and it is frequently regarded as an extra means for businesses to contact customers and understand their behaviour.

Companies often incorporate traditional and digital marketing approaches in their strategies.

Digital Marketing: Key Statistics in Australia 2024

Digital Marketing: Key Statistics in Australia 2024

According to Statista:

  • Total digital ad spending in Australia will reach US$13.3 billion in 2024, up from US$12.2 billion in 2023. This represents a 7.4% year-on-year market growth. 
  • The digital advertising market in Australia is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.7% between 2023 and 2028, reaching a market size of US$18.4 billion by 2028.  

Types of Digital Marketing

Digital marketing channels have changed since the 1990s and will continue to do so. Here are some of the most popular channels in use today: – 

Website Marketing

Marketing businesses frequently utilise their website as the focal point of their digital marketing campaigns. The most efficient websites convey the brand’s products and services clearly and memorably.

Therefore, it is important that a website today must be integrated with emerging technologies like blockchain, IoT, wearable, cloud etc to get better results.

Content Marketing  

Content marketing aims to reach out to potential consumers by providing them with interesting textual, graphic, or video information.  

The content is often published on a website and marketed using social media, email marketing, search engine optimisation, or pay-per-click advertising.

PPC Advertising

Pay-per-click (PPC) advertising strategies allows advertisers to access audiences on news and other websites and digital platforms by running sponsored ads. 


Marketers may set up PPC campaigns on various social media platforms and display ads to users looking for expressions related to their products or services. The most popular PPC services are Google Ads and Facebook Ads. 

Social Media Marketing

The primary objectives of social media marketing strategies are to increase brand recognition and trust.  

As you learn more about social media marketing, you’ll discover that it can be used to generate leads as well as for direct marketing and sales. Social media marketing strategies includes both promoted posts and tweets. 

Email Marketing

Email marketing is one of the most efficient digital marketing platforms, even though many consumers identify it with spam and treat such messages accordingly. 

Many digital marketers utilise various digital marketing platforms to build their email lists. Then, using email marketing, they attempt to convert these leads into consumers. 

Affiliate Marketing

Affiliate marketing is one of the oldest marketing techniques; the digital age has given it new life. In affiliate marketing, corporations and individual “influencers” promote another company’s products and receive a fee for each sale or new lead added to their list. 

Many well-known corporations, including Amazon, have affiliate programs that pay millions to affiliates to promote their items.  

Video Marketing 

To launch a video marketing campaign, marketers can utilise one of various video marketing platforms, such as Facebook Videos, Instagram, or TikTok. 

When integrated into SEO, content marketing, and larger social media marketing strategies, companies succeed most with video.  

The Benefits of Utilising Digital Marketing Strategy in 2024

The following are the top benefits of Internet marketing services for businesses: website app development

Increased Brand Reputation

One of the most significant benefits of internet marketing services is brand awareness, especially for newly established businesses. 

Social media marketing strategies helps businesses promote their products on digital platforms like Instagram and LinkedIn and collaborate with other marketing brands, which can increase awareness. 

Better Customer Reach

Traditional marketing methods like print advertising strategy and Tele-calling can limit customer reach. 

However, displaying ads on digital platforms like YouTube, Google, and Instagram can help marketing businesses promote their products and services globally, thus expanding their customer base.

Improved Customer Engagement

According to a report, customer intimacy helps foster business growth. Moreover, customers demand personalised content from marketing brands. 

Therefore, digital strategies for marketing enables businesses to increase customer engagement through personalised ads and data analytics.

Enhanced Market Share

Digital marketing strategies increases brand awareness and customer engagement. This helps build trust and improves customer loyalty, increasing customer retention rates and positively impacting the business market share.  

Data-Driven Decision Making

Measuring campaign results accurately is a significant concern with traditional marketing. 

However, digital marketing tools like HubSpot, Hootsuite, Mailchimp, and Google Analytics help marketing businesses track website visits, time spent by visitors on each page, email, ad clicking, opening rates, and other relevant metrics.  

Competitive Advantage

One of the most significant advantages of online marketing is that businesses can collect customer data through websites and social media engagement. 

This helps digital marketing for small companies analyse customer behaviour and feedback, generate business insights, and improve product or service quality, gaining a competitive advantage. 

Cost Effectiveness

The cost of customer acquisition through digital marketing is lower than traditional marketing strategies. This mainly happens because companies can generate, and nurture leads through free or low-cost channels like social media or email. 

In brief, online marketing for small businesses is cost-effective and offers a prominent advantage to businesses.

The Top Reasons Why Businesses Need Digital Marketing Strategy in 2024

An adaptable, robust, and cost-effective digital marketing approach is essential for business success in 2024. Here are some of the reasons why: – 

1. There is a Lack of Direction

Whether they have a digital strategy or not, businesses typically lack a clear strategic goal for what they want to achieve online in terms of gaining new customers or strengthening relationships with existing ones. 

Furthermore, if you don’t have proper goals for online marketing targets, you’re unlikely to dedicate appropriate resources to fulfil them and won’t be able to measure their success using analytics. 

As the best digital marketing agency in Australia, we have a large team of professionals on board that can assist you in designing your digital marketing requirements, including precise estimates of digital media expenditure and increasing conversion rates. 

2. You are Not Aware of Market Share and Online Audience

If you haven’t done research, you can underestimate the importance of online services. More importantly, you may not understand your online market. 

Various free manuals on the market may help you create more complete, realistic personas that map message and content needs along the client journey while compromising quality.

3. Lack of Strong Online Value Proposition

When utilising a strategic approach to online marketing, it’s essential to evaluate how digital experiences might boost your brand’s appeal as part of defining the potential. 

To improve customer service, we must improve interactive technology, online services, and digital audience participation.  

You may differentiate your online service and attract new and recurring clients by creating a precise digital value proposition tailored to each target customer profile.  

4. Growing Market Dominance Through Enhanced Always-On Marketing Strategies

If you’re not dedicating enough resources to digital business marketing or if you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will gain an advantage over you in digital marketing. 

They will be adept at using online marketing techniques such as organic and paid search and social media marketing, which are essential for building brand awareness online. 

Suppose you don’t compete by maintaining high-quality online content that can help you gain visibility within search engines and social networks. In that case, you’ll miss out on opportunities to reach new customers.

5. Less Familiarity with Online Consumers

Digital marketing is often called the most measurable form of advertising. However, tools like Google Analytics only provide information on the number of website visits and not on the attitudes and thoughts of the visitors.  

In order to identify areas that need improvement and work on them, additional research must be conducted, and website user feedback tools should be used.  

6. Lack of Integration

Digital activities are often completed in separate silos, with a specialist digital marketer working in IT or a separate digital agency. This approach makes it easier to handle digital as a separate entity, but it’s not as effective. 

To achieve the best results, it’s important to integrate digital media with traditional media along with custom software development methodologies for enhanced results. 

We suggest developing an integrated digital strategy to ensure your digital marketing efforts succeed. With an integrated plan in place, online marketing will become an integral part of your overall marketing activity and business operations.

7. Poor Digital Maturity

It is anticipated that e-marketing may not be executed effectively due to a shortage of resources. Furthermore, the lack of specialised expertise in digital marketing for businesses may make it challenging to address competition effectively. 

To monitor your position in the market, you can use various digital marketing platforms that offer digital strategy and planning tools.  

However, to gain more insights, such as performance and digital maturity benchmarking, it is essential to customise your plan with market experts. Additionally, it is recommended to receive regular marketing data reports. 

8. Wasting Time and Money on Duplication

Even if you have abundant resources, they may be inefficiently employed. This is especially true for larger corporations, where several marketing departments purchase different tools or collaborate with different agencies to execute similar online marketing efforts.  

To plan, manage, and improve your digital channels and platforms, you must invest in a marketing strategy that suits you and your team. Drive the marketing outcomes you need to accomplish your company objectives and boost your marketing ROI.

9. You are Lacking Behind Your Competitors

Some of the most popular online companies, such as Amazon, Airbnb, Dell, Zappos, and Google, are always trying out new strategies to grow or retain their audiences. 

Our team of digital marketing experts and specially designed tools can assist you in developing a similar approach to improve your results.

10. You are Not Making the Most

Analytics are essential for business that has a website. However, many senior managers overlook the importance of ensuring their teams analyse the data and take appropriate action. 

Once your digital channel strategy has enabled you to master the basics, you can focus on continuously improving vital elements like lead nurturing, brand building, and website user experience. 

Conclusion: Why You Need a Digital Marketing Strategy

A strong digital marketing strategy is essential for business success in 2024. It can help businesses navigate evolving consumer behaviours and incorporate emerging technologies to ensure relevance and growth. 

Utilising these 10 compelling reasons will help businesses survive and thrive in the digital industry. 

How Can Vrinsoft Pty Ltd Assist You with a Digital Marketing Strategy in 2024?

In today’s highly competitive business world, achieving success can be challenging. However, digital marketing strategies can help improve customer engagement, drive ROI, and inform data-driven marketing decisions. 

Vrinsoft Pty Ltd is the top digital marketing company in Melbourne, Australia offering innovative and results-oriented digital marketing strategies that can enhance your digital presence. 

Our expert team stays up to date with the latest trends and technologies to create tailored solutions that deliver results. From comprehensive SEO campaigns to engaging social media strategies, we ensure your brand stands out in the competitive digital market.  

If you’re ready to transform your digital presence, contact us today to get a free consultation and learn more about our app development services.

FAQS on Reasons You Need a Digital Marketing Strategy in 2024

Why is a digital marketing strategy necessary in 2024?

Many businesses are online, but simply being online isn’t enough. A strong digital strategy helps you stand out from the crowd, reach your target audience effectively, and achieve your business goals. It’s like having a roadmap to navigate through the digital market.  

I already have a website and social media presence. Is that enough for digital marketing?

A website and social media accounts are essential, but a well-planned digital marketing strategy is crucial for your business. It helps you set clear goals and outlines specific tactics to achieve them. A successful digital marketing strategy involves coordinated actions across multiple channels, not just having a few online profiles.  

I have a small business with limited resources. Can I still afford a digital marketing strategy?

Absolutely. The best part about E- marketing is that it is scalable. You can start with a simple, budget-friendly digital strategy and gradually build upon it as your resources and business grow. Many free and affordable tools are available to help you track results, analyse data, and optimise your campaigns. 

What are the latest trends in digital marketing for 2024?

The digital marketing industry is constantly evolving. Some key trends for 2024 include:  

  • Personalisation and AI   
  • Focus on user experience  
  • Rise of social media communities  
  • Increased focus on data privacy and sustainability 

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